Tour Groups and Special Interest Groups


If you are planning a visit and you’re bringing 10 or more people, we recommend you take us up on our Group Discount rates.

Whether you’re looking for something a bit different to do while touring around Stratford-upon-Avon or you’re a part of a local social group, MAD has something for you.

We can offer group discountsassisted visits, special reduced rates on our automata kits and free entry for group organisers & coach drivers.

Being located in the center of Stratford upon Avon, means we are in the heart of all the action, between the coach park, Shakespeare’s Birthplace and the town’s high street.

“Thanks so much for arranging the below for our visit yesterday. They loved everything! I’ll be in touch again when I have another group coming to Stratford!” Coach Tour Company, Wales.


Groups of 10- 14 people – 10% discount
Adult: £7.02
Concession/ Student: £5.67
Child (6-15yrs): £4.68

Please know, these discounted rates are only available for pre-booked groups and exclude weekends and bank holidays. 



Groups of over 15 people – 20% discount
Adult: £6.24
Concession/ Student: £5.04
Child (6-15yrs): £4.16

“Once again may I express my sincere thanks to you and the team – excellent as usual! Thanks MAD!” Mrs Bradley

Coventry Friendship Group

Thank you for your assistance. This was a great excursion for our guests to the NHMF Conference, who found your museum very interesting.  Thanks again for a great evening.
NHMF Maintenance Conference 2015.

Find out more information by requesting one of our Group Organiser Booklets 

6 + 13 =

“Thank you for a wonderful evening at MAD Museum last night – we had a brilliant time – everyone was talking about it on the minibus home. Thank you both for the very patient, relaxed and welcoming way we were greeted and supported throughout our visit. We very much appreciate your input.  It was a very successful outing.” Kenilworth Phab Club.

“What a fantastic museum! Thank you so much for making the whole booking process easy and the day trouble-free. On the coach home everyone kept saying how brilliant the MAD Museum was. Shakespeare is always a crowd pleaser but I’m sure we will be making many more trips to MAD in the future.” Mark Madley

GreatDaysOut Touring Company

During busy times we don’t have the capacity for pushchairs in our museum. Find out more here.
+ +