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	<title>The MAD Museum</title>
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		<title>When Gavin Hewitt visited The MAD Museum</title>
		<link>http://themadmuseum.co.uk/when-gavin-hewitt-visited-the-mad-museum/</link>
		<comments>http://themadmuseum.co.uk/when-gavin-hewitt-visited-the-mad-museum/#comments</comments>
		<pubDate>Fri, 03 May 2013 15:28:23 +0000</pubDate>
		<dc:creator>katie</dc:creator>
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		<description><![CDATA[Last Saturday (27th April, 2013), the highly distinguished, award winning BBC European Editor, Gavin Hewitt came to The MAD Museum.  Gavin had travelled to Stratford upon Avon to give a talk about Europe –A Continent in Crisis in the Stratford Literary Festival, so we were really pleased he managed to find the time and pop [...]]]></description>
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<a href="http://themadmuseum.co.uk/wp-content/uploads/934123_411602535604733_1678154263_n.jpg"><img class="alignleft size-full wp-image-2114" alt="Gavin Hewitt at MAD" src="http://themadmuseum.co.uk/wp-content/uploads/934123_411602535604733_1678154263_n.jpg" width="640" height="480" ></a>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial Narrow','sans-serif'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;">Last Saturday (27<sup>th</sup> April, 2013), the highly distinguished, award winning BBC European Editor, Gavin Hewitt came to The MAD Museum. </span>
<p class="MsoNormal"><span lang="EN-GB" style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial Narrow','sans-serif'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;"> Gavin had travelled to Stratford upon Avon to give a talk about <i style="mso-bidi-font-style: normal;">Europe –A Continent in Crisis</i> in the Stratford Literary Festival, so we were really pleased he managed to find the time and pop in and see us too. </span>
<p class="MsoNormal"><span lang="EN-GB" style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial Narrow','sans-serif'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;"> MAD’s eccentric tour guide Derek showed Gavin all around the museum; explaining the workings of exhibits and telling him about the company. <span style="mso-spacerun: yes;"> </span>We are happy to say Gavin really enjoyed his visit and was particularly impressed with the rolling ball machines and roaring mechanical dinosaur. <span style="mso-spacerun: yes;"> </span>He was wonderfully </span><span style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial Narrow','sans-serif'; mso-bidi-font-family: Arial;">enthusiastic about MAD’s ethos of ‘entertaining and educational’ and seemed to be fascinated by the</span><span style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial Narrow','sans-serif';"> intricate workings and clever contraptions on display. </span>
<p class="MsoNormal"><span lang="EN-GB" style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial Narrow','sans-serif'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;">He took home some MAD goodies and kindly posed for some photos with us too. Thanks for stopping by Gavin! <span style="mso-spacerun: yes;"> </span></span>
<p>&nbsp;</p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size: 11.0pt; line-height: 115%; font-family: 'Arial Narrow','sans-serif'; mso-bidi-font-family: Arial; mso-ansi-language: EN-GB;">Feedback note from Gavin Hewitt 27/04/13</span>
<p class="MsoNormal" style="line-height: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-size: 11.0pt; font-family: 'Arial Narrow','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: #00b050;">Thank you,</span></i>
<p class="MsoNormal" style="line-height: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-size: 11.0pt; font-family: 'Arial Narrow','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: #00b050;">Was great fun with science included! Thoroughly enjoyed it!</span></i>
<p class="MsoNormal" style="line-height: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-size: 11.0pt; font-family: 'Arial Narrow','sans-serif'; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Arial; color: #00b050;">Best, Gavin</span></i>
<p class="MsoNormal" style="line-height: normal;"><a href="http://themadmuseum.co.uk/wp-content/uploads/Photo0106.jpg"><img class="alignleft size-full wp-image-2115" alt="Gavin Hewiit at MAD2" src="http://themadmuseum.co.uk/wp-content/uploads/Photo0106.jpg" width="640" height="480" ></a>
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		<title>Easter Egg-travaganza Competition</title>
		<link>http://themadmuseum.co.uk/easter-egg-travaganza-competition/</link>
		<comments>http://themadmuseum.co.uk/easter-egg-travaganza-competition/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 15:15:36 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=2063</guid>
		<description><![CDATA[Looking for Something Egg-citingly Different to do with the Kids this Easter Holiday? The MAD Museum, based in Stratford upon Avon showcases over 100 pieces of Kinetic Art and Automata. This Easter spring into a mesmerising world of clever design, mind- blowing creativity, bizarre sounds and exciting lights and colour! For the kids, lots of [...]]]></description>
				<content:encoded><![CDATA[<strong>Looking for Something Egg-citingly Different to do with the Kids this Easter Holiday?</strong>
<a href="http://themadmuseum.co.uk/wp-content/uploads/easter-egg-hunt.jpg"><img class="aligncenter size-large wp-image-2070" alt="easter egg hunt" src="http://themadmuseum.co.uk/wp-content/uploads/easter-egg-hunt-688x531.jpg" width="688" height="531" ></a><br>
The MAD Museum, based in Stratford upon Avon showcases over 100 pieces of Kinetic Art and Automata.<br>
This Easter spring into a mesmerising world of clever design, mind- blowing creativity, bizarre sounds and exciting lights and colour! For the kids, lots of intriguing buttons which activate entrancing moving machines which whirl, clank and sparkle. For the adults, it is a chance to be astounded by amazing creations and intricate mechanical workings.</p>
<a href="http://themadmuseum.co.uk/wp-content/uploads/2-eggs.jpg"><img class="alignleft size-thumbnail wp-image-2073" alt="2-eggs" src="http://themadmuseum.co.uk/wp-content/uploads/2-eggs-150x150.jpg" width="150" height="150" ></a>Throughout the Easter Holiday (Saturday 23rd March &#8211; Friday 12th April 2013), The MAD Museum is holding a Mechanical Easter Egg Hunt! This competition isn’t as simple as it sounds &#8211; after all, it is an eccentric museum of moving art.  People taking part in this treasure hunt will have to press buttons, turn handles and look in and around all the exhibits in the museum to find the hidden eggs.</p>
<p>There are 12 mechanical eggs to locate in total. Find them all to be entered into the prize draw to win MAD gift shop toys, games and goodies and 1 family ticket to The MAD Museum.<br>
Come rain or shine, this museum offers families and kids of all ages the chance to embrace their inner inventor, see some incredible examples of mechanical art and have a lot of fun along the way!</p>
<p>Competition is running from Saturday 23rd March until Friday 12th April 2013.<br>
Come and see us at The MAD Museum, Sheep Street, Stratford upon Avon, Warwickshire. CV37 6EF<br>
The Museum is open every day 11.00 – 5.00. The winners will be emailed after the 14th April.</p>
<p>Have a cracking Easter!</p>
<a href="http://themadmuseum.co.uk/wp-content/uploads/eggs.jpg"><img class="aligncenter size-large wp-image-2072" alt="eggs" src="http://themadmuseum.co.uk/wp-content/uploads/eggs-688x274.jpg" width="688" height="274" ></a>
<p>&nbsp;
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		<title>A Date with a Difference</title>
		<link>http://themadmuseum.co.uk/a-date-with-a-difference/</link>
		<comments>http://themadmuseum.co.uk/a-date-with-a-difference/#comments</comments>
		<pubDate>Wed, 13 Feb 2013 12:34:55 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=2035</guid>
		<description><![CDATA[Don’t know about you, but us at The MAD Museum have got into the loving mood! So much so that this Valentine’s day we would like to offer all couples a warming 2 for 1 discount on our admissions prices. This Thursday 14th February, treat your other half to a trip for two with a [...]]]></description>
				<content:encoded><![CDATA[<p>Don’t know about you, but us at The MAD Museum have got into the loving mood! So much so that this Valentine’s day we would like to offer all couples a warming 2 for 1 discount on our admissions prices.</p>
<p>This Thursday 14<sup>th</sup> February, treat your other half to a trip for two with a difference at The MAD Museum!</p>
<a href="http://themadmuseum.co.uk/wp-content/uploads/valentines-poster.jpg"><img class="alignleft size-full wp-image-2044" alt="valentines-poster" src="http://themadmuseum.co.uk/wp-content/uploads/valentines-poster.jpg" width="620" height="877" ></a>
<p>Normal opening times apply. This offer is not to be used in conduction with any other deals.
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		<title>Meet the Team at The MAD Museum&#8230;</title>
		<link>http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/</link>
		<comments>http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 15:01:08 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=2004</guid>
		<description><![CDATA[Richard Simmons &#8211; Founder The MAD (Mechanical Art &#38; Design) Museum has been a lifelong dream for founder, Richard Simmons who first had the idea for a mechanical museum over 20 years ago. Having spotted a great venue in Stratford upon Avon he hoped that a completely unique and exciting attraction full of show stopping [...]]]></description>
				<content:encoded><![CDATA[<a href="http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/richard2/" rel="attachment wp-att-2005"><img class="alignleft size-full wp-image-2005" alt="Richard Simmons" src="http://themadmuseum.co.uk/wp-content/uploads/Richard2.jpg" width="120" height="170" ></a><b>Richard Simmons &#8211; Founder</b>
<p>The MAD (Mechanical Art &amp; Design) Museum has been a lifelong dream for founder, Richard Simmons who first had the idea for a mechanical museum over 20 years ago.</p>
<p>Having spotted a great venue in Stratford upon Avon he hoped that a completely unique and exciting attraction full of show stopping pieces of kinetic art and automata would be just what the town needed!</p>
<p>Being a local business entrepreneur, Richard wanted to create a team around him which would fully understand his own interests but also his sense of warmth and family culture. Mentioned below is a little bit about the team at MAD and their roles…</p>
<p>&nbsp;</p>
<a href="http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/iain2/" rel="attachment wp-att-2007"><img class="alignleft size-full wp-image-2007" alt="Iain Simmons" src="http://themadmuseum.co.uk/wp-content/uploads/Iain2.jpg" width="120" height="158" ></a><b>Iain Simmons &#8211; Manager</b>
<p>Richard’s son, Iain takes care of MAD Museum business at the office. His behind the scenes duties include being the main port of call for all the current and future MAD contributors and he also handles all the finances and administrative responsibilities. A couple of times he has even been thrown into the limelight to appear on local and national radio.</p>
<p>Iain graduated at Sheffield University and went on to become a qualified Chartered Accountant.  He is now married to Leanne and has two lovely children, Toby and Millie.</p>
<p>&nbsp;</p>
<b> <a href="http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/mike2/" rel="attachment wp-att-2008"><img class="alignleft size-full wp-image-2008" alt="Mike Abbotts" src="http://themadmuseum.co.uk/wp-content/uploads/Mike2.jpg" width="120" height="158" ></a></b><strong>Mike Abbots &#8211; Manager</strong>
<p>Mike Abbots is Richard Simmon’s nephew. He is the on-site manager in charge of the day-to-day operations of the museum and the smooth running of all the exhibits. His enthusiasm for maintenance, fine-tuning and being around mechanical wonders is what makes him tick &#8211; much to the envy of many, who think he has the best job in the world!</p>
<p>Mike is also our graphic designer, his degree in Graphics and Animation has been invaluable in creating our various adverts and posters, plus our website and online shop!  Mike has even stepped in as a MAD Museum tour guide a couple of times too!</p>
<p>&nbsp;</p>
<b> <a href="http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/libby2/" rel="attachment wp-att-2009"><img class="alignleft size-full wp-image-2009" alt="Libby Thompson" src="http://themadmuseum.co.uk/wp-content/uploads/Libby2.jpg" width="120" height="161" ></a>Libby Thompson – Front of House</b>
<p>The Front of House business falls to Libby Thompson. Libby is a mother of two and was originally offered the job by Richard Simmons in a queue at the bank! She has been with the company since day one and her friendly hospitality, switched-on practicality and bubbly character makes her a hit with all our customers.</p>
<p>As well as keeping the front of house in tip top condition and looking after reception and general administration tasks, Libby also manages the museum’s very popular and quirky gift shop. She also coordinates the various weird and wonderful events held at The MAD Museum and the training of new members of staff.  Libby is highly committed to making sure everyone who enters The MAD Museum, leaves happy (and she’s great with all the kids, even when the museum is at its busiest!)</p>
<p>&nbsp;</p>
<a href="http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/angela2/" rel="attachment wp-att-2012"><img class="alignleft size-full wp-image-2012" alt="Angela Gallacher" src="http://themadmuseum.co.uk/wp-content/uploads/Angela2.jpg" width="120" height="161" ></a>
<b>Angela Gallacher – Head of Press &amp; Marketing</b>
<p>Angela is responsible for all press and marketing at the museum. As well as juggling a number of Richard’s other projects, she is the main force behind developing brand awareness and spreading the word about The MAD Museum to as many people as possible across the UK and beyond.</p>
<p>Her responsibilities include overseeing all marketing strategy and literature, online information, press releases, engaging with potential customers at exhibition shows and forming relationships with schools, tour operators, group organisers and local businesses. She also approves all artwork, letters and media coverage.</p>
<p>&nbsp;</p>
<a href="http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/katie2/" rel="attachment wp-att-2013"><img class="alignleft size-full wp-image-2013" alt="Katie Wilson" src="http://themadmuseum.co.uk/wp-content/uploads/Katie2.jpg" width="120" height="169" ></a>
<b>Katie Wilson – Marketing Executive</b>
<p>Katie works alongside Angela in the Marketing department.  Katie’s main role at The MAD Museum is to coordinate school and group bookings and to see that all the details and requirements are attended to. She also ensures the museum shop is kept fully stocked with exciting new products!</p>
<p>Katie arranges editorial pieces and adverts in various national and regional publications and also promotes the museum at exhibitions for the public and trade. She keeps in touch with the artists, schools, the press and local businesses and accommodation, ensuring everyone is updated and informed about what is happening at The MAD Museum.  She also updates the museum’s Blog, Facebook, Twitter and Trip Advisor pages and makes sure we are fully represented on relevant tourism websites. Katie has also been known to step in as The MAD Museum resident photographer too sometimes!</p>
<p>&nbsp;</p>
<b> <a href="http://themadmuseum.co.uk/meet-the-team-at-the-mad-museum/curtis3/" rel="attachment wp-att-2014"><img class="alignleft size-full wp-image-2014" alt="Curtis Allen" src="http://themadmuseum.co.uk/wp-content/uploads/Curtis3.jpg" width="120" height="169" ></a>Curtis Allen – MAD Scientist</b>
<p>As school, group and event bookings are a regular occurrence at the museum, a good tour guide is essential! This is where Curtis comes in. Whatever the age, our steampunk-inspired MAD Scientist, Curtis, is great with all our visitors and is highly knowledgeable about the museum’s exhibits.</p>
<p>Curtis Allen performs a variety of roles for us; another including walking around Stratford upon Avon town centre on his stilts giving out leaflets, telling people about the museum and encouraging them to visit. His illustration skills also helped us achieve our MAD Scientist cartoon character, which we regularly use in our adverts and on posters.</p>
<p>As well as all this he is a DJ &#8211; Stilt walking &#8211; Heath Care Assistant and a graphic illustrator who presents science workshops and has a love of loud rock music and Kung Fu films. An interesting man indeed!
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		<title>A little MADness reaches Miami!</title>
		<link>http://themadmuseum.co.uk/a-little-madness-reaches-miami/</link>
		<comments>http://themadmuseum.co.uk/a-little-madness-reaches-miami/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 10:13:08 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=1984</guid>
		<description><![CDATA[MAD Museum founder, Richard Simmons recently returned from a short trip away to Miami, USA. While there, he went to The Miami Science Museum and was incredibly impressed with the vast assortment of things to see and do there! The rich insights into scientific and mathematical principals were inspiring and were very entertaining by virtue [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_1985" class="wp-caption aligncenter" style="width: 410px"><a href="http://themadmuseum.co.uk/a-little-madness-reaches-miami/miamisciencemuseum/" rel="attachment wp-att-1985"><img class="size-full wp-image-1985" alt="Patricia and Phillip Frost Museum of Science. Opening in downtown Miami, 2015. " src="http://themadmuseum.co.uk/wp-content/uploads/MiamiScienceMuseum..jpg" width="400" height="259" ></a><p class="wp-caption-text">Patricia and Phillip Frost Museum of Science. Opening in downtown Miami, 2015</p></div>
<p>MAD Museum founder, Richard Simmons recently returned from a short trip away to Miami, USA. While there, he went to The Miami Science Museum and was incredibly impressed with the vast assortment of things to see and do there! The rich insights into scientific and mathematical principals were inspiring and were very entertaining by virtue of being highly interactive. Richard found the exhibits both interesting and profoundly thought provoking while also being delighted with the helpful nature of all the staff; in particular he remarked about the very passionate curator charged with looking after the live coral displays!</p>
<p>While exploring around the museum, Richard discovered that there were new plans afoot for the museum to become even bigger and better. In early 2015 there will be a brand new science museum built called the <a title="Patricia and Phillip Frost Museum of Science" href="http://www.miasci.org/blog/future/patricia-and-phillip-frost-museum-of-science-fly-through" target="_blank">Patricia and Phillip Frost Museum of Science</a> which is set to open in downtown Miami. This 250,000sq ft science museum will house an enormous aquarium, planetarium and roughly 30,000sq ft filled with exhibits. The ethos behind the new museum is “The future begins here” and we hope that this vision will be experienced by every visitor.</p>
<p>Richard also met with Gillian Thomas, President and CEO and Sean Duran, Vice President of Exhibitions. Both Gillian and Sean were already aware of The MAD Museum having heard about it via the internet and were very excited about the type of art we showcase in the UK. Sean told Richard that the museum is currently searching the globe far and wide, with a call to artists for submissions to exhibit their work at the new Patricia and Phillip Frost Museum of Science.</p>
<p>Back at the office, we have been putting on our MAD thinking hats and we are cooking something up to see if we might even submit a piece to the museum ourselves, so watch this space!</p>
<p>Richard was very impressed with the museum in Miami and the hospitality shown to him. He’ll definitely be going back in 2015 to see the incredible new science building and exhibits!</p>
<p>Find out more at- <a title="www.miasci.org" href="http://www.miasci.org" target="_blank">www.miasci.org</a>
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		<title>A Year at MAD</title>
		<link>http://themadmuseum.co.uk/a-year-at-mad/</link>
		<comments>http://themadmuseum.co.uk/a-year-at-mad/#comments</comments>
		<pubDate>Tue, 08 Jan 2013 15:46:28 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=1957</guid>
		<description><![CDATA[Happy New Year! Since a new year has just rolled over, I thought now was a good time to tell you what we have been up to since The MAD Museum opened last March and also to mention a little about our plans for the year ahead. &#8212;- The MAD Museum opened its doors on [...]]]></description>
				<content:encoded><![CDATA[<b>Happy New Year!</b>
<p>Since a new year has just rolled over, I thought now was a good time to tell you what we have been up to since The MAD Museum opened last March and also to mention a little about our plans for the year ahead.</p>
<p>&#8212;-<br>
The MAD Museum opened its doors on 23rd March 2012 but has already become one of the most popular attractions in Stratford upon Avon with over 13,000 people coming through the doors in only 9 months.</p>
<b>Visitor Reviews</b><br>
Visitors can submit their reviews on the website or at the museum.  Our Trip Advisor page has received 48 reviews, of which 37 people selected excellent or very good in response to their visit. We also reply to all reviewers to let them know we appreciate their comments and to answer any queries.</p>
<b>Press Coverage</b><br>
Forbes Magazine’s ‘Top 10 List of Things Not to Miss in England This Year!’<br>
Mercure Hotels Microsite: ‘Local Secrets’.<br>
Local Newspapers: Stratford Observer, Stratford Herald, Coventry Telegraph and Kenilworth Weekly News<br>
Regional Magazines: Cotswold Preview, Warwickshire Living, Live 24-Seven and What’s On Warwickshire<br>
National Magazines: Coach Monthly, School Travel Today, Getaway Magazine and Group Travel Today</p>
<p>Radio: Founder Richard Simmons was interviewed twice on BBC Coventry and Warwickshire and has also featured on the prestigious BBC Radio 2 Art Show with Claudia Winkleman.</p>
<b>Online Presence and Social Networks:</b><br>
The MAD Museum’s website receives around 3,000 visitors per month and a new redesign and upgrade includes:<br>
•     promotional video<br>
•    events page<br>
•    an online shop<br>
•    Twitter and Facebook feeds<br>
YouTube: MAD Museum promotional video has received over 2,000 views.<br>
Facebook and Twitter pages continue to build a fan base with over 650 followers.</p>
<b>Partnerships</b><br>
Tesco: The museum joined the Tesco Clubcard Rewards scheme in July and over 400 vouchers have been bought by Tesco Clubcard holders.<br>
Mad Science: Mad Science and The MAD Museum recently joined forces to offer a unique and exciting educational school trip package.</p>
<b>Additional Recognition</b><br>
The award winning British novelist and playwright Sue Townsend, the author behind the famous Adrian Mole books, came to The MAD Museum with her husband.<br>
The Sophie Lancaster Foundation used The MAD Museum premises as the back-drop for their 2013 Steampunk Calendar.<br>
Stratford’s MP, Nadhim Zahawi kindly visited The MAD Museum shortly after opening.</p>
<b>Education </b><br>
The MAD Museum has created special keystage 1-4 workpacks for schools. This has generated many school trips in order to help children understand mechanics and design, while having fun completing quizzes.<br>
The museum offers an inspirational visit but also an educational experience. Many schools have booked visits with art students, design and technology classes and even science groups. Whatever the age, our steampunk-inspired tour guide, Curtis, is great with pupils of all ages and is highly knowledgeable about the museum’s exhibits.<br>
We regularly send over 800 letters to schools throughout the Midlands with information about our school trips, education packs and group deals. Quarterly newsletters are also emailed to schools.<br>
We often have requests from local Beavers, Scouts, Brownies and Guide groups for raffle prizes and we always provide free entry tickets. We have donated tickets to many local schools and PTA requests for fairs and fund raisers.</p>
<b>Local Community </b><br>
We invited all of the local businesses, attractions and accommodation associates to our launch party in March 2012.<br>
We have held a number of private tour events for local businesses, bed and breakfast owners and familiarisation tours.<br>
We support local events such as the Stratford Fringe, The Stratford School Christmas Choir Competition and Kenilworth Art Fair.<br>
We also hired students from Stratford College to create our official promotional video for the museum.<br>
<b><br>
RSC Partnership</b><br>
The museum has proudly worked with the Royal Shakespeare Company for their Christmas production of ‘The Mouse and his Child’. The museum provided two exhibits for the reception hall displays to reflect the clockwork theme.<br>
The MAD Museum will work with the Swan Theatre in 2013, for their production of A Life of Galileo. With physics and science being the theme and the museum is ideally placed to work with them.</p>
<b>Partnership the Tourist Information Centre (TIC) </b><br>
The museum is dedicated to forming excellent relationships with those organisations which meet with visitors to Stratford. All of the staff at the TIC visited the museum and as well as displaying our leaflets, they sell discounted tickets to the museum and show the promotional video throughout the day.</p>
<b>Town Hosts</b><br>
The museum invited all the Town Hosts for a private tour, as they have a great deal of personal contact with new visitors to the town.</p>
<b>Town Walks Partnership</b><br>
The museum partners with a range of organised tourist walks around the town of Stratford which include discounted offers for the museum.</p>
<b>Competitions </b><br>
In order to encourage further promotion and local interest there are regular competitions:<br>
•    Find hidden items in the museum: MAD Inventor, Jubilee Flags<br>
•    Kenilworth Art Fair and Lizbot<br>
•    Halloween Design Competition</p>
<b>To sum it all up….</b><br>
After only 9 months the museum has received over 13,000 visitors and is looking forward to a very exciting 2013. The reviews and feedback received has been overwhelmingly positive which shows that the museum fulfils and often exceeds the expectations of its visitors. The museum attracts interest from children right through to grandparents, there is no target age group as each exhibit everyone something to appreciate and delight in.<br>
The museum will continue to support the local town through events, organisations, charities, groups and schools in order to ensure that everyone can experience the museum itself but also the team which greets them.<br>
In a town where there is understandably a lot of focus on the theatre and Shakespeare, the MAD Museum offers a wholly different proposition and one which provides a superbly engaging and interactive experience for all ages, young and old!</p>
<p>A big thank you to everyone who helped The MAD Museum in 2012! May the success continue&#8230;..</p>
<p>&nbsp;
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		<title>Looking for an Amazing Christmas Present with a Difference?</title>
		<link>http://themadmuseum.co.uk/looking-for-an-amazing-christmas-present-with-a-difference/</link>
		<comments>http://themadmuseum.co.uk/looking-for-an-amazing-christmas-present-with-a-difference/#comments</comments>
		<pubDate>Tue, 11 Dec 2012 14:42:37 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=1923</guid>
		<description><![CDATA[Due to ongoing requests from our visitors, the MAD (Mechanical Art &#38; Design) Museum in Stratford upon Avon has now launched a new online shop! Pick from an eclectic assortment of wind-up toys, sound machines, marble runs, bubble robots, IQ tests, weird science experiments and much more! Perfect for little kids and big kids alike, [...]]]></description>
				<content:encoded><![CDATA[<a href="http://themadmuseum.co.uk/looking-for-an-amazing-christmas-present-with-a-difference/imageforemail/" rel="attachment wp-att-1924"><img class="aligncenter size-full wp-image-1924" title="Online Shop" src="http://themadmuseum.co.uk/wp-content/uploads/Imageforemail.jpg" alt="" width="450" height="81" ></a>
<p>Due to ongoing requests from our visitors, the MAD (Mechanical Art &amp; Design) Museum in Stratford upon Avon has now launched a new online shop! Pick from an eclectic assortment of wind-up toys, sound machines, marble runs, bubble robots, IQ tests, weird science experiments and much more!</p>
<p>Perfect for little kids and big kids alike, whether you’re shopping for stocking fillers, birthday presents or party gifts. The MAD Museum’s online shop is full of quirky gadgets and games to help inspire the imagination, encourage practical creativity and make science fun!</p>
<p>As with the museum, the online shop covers a wide range of the bizarre, the different and even the plain outrageous! Visit the shop today, you’d be MAD not to! <a href="http://www.themadmuseum.co.uk/shop">www.themadmuseum.co.uk/shop</a>
<p>Merry Christmas from The MAD Museum.
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		<title>Halloween Half Term Competition</title>
		<link>http://themadmuseum.co.uk/halloween-half-term-competition/</link>
		<comments>http://themadmuseum.co.uk/halloween-half-term-competition/#comments</comments>
		<pubDate>Mon, 15 Oct 2012 11:11:21 +0000</pubDate>
		<dc:creator>Mike Abbotts</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=2027</guid>
		<description><![CDATA[This Halloween design your very own trick –or- treat creation for The MAD Museum! Draw or Make a supernatural invention for your chance to win hair-raising MAD prizes. This spooktober get in the Halloween mood at The MAD Museum, Stratford upon Avon. Expect the unexpected as you look around The MAD (Mechanical Art &#38; Design) [...]]]></description>
				<content:encoded><![CDATA[<h3>This Halloween design your very own trick –or- treat creation for The MAD Museum!</h3>
<h3>Draw or Make a supernatural invention for your chance to win hair-raising MAD prizes.</h3>
<a href="http://themadmuseum.co.uk/halloween-half-term-competition/halloween_design_comp_2012-2" rel="attachment wp-att-1158"><img class="aligncenter" title="halloween_design_comp_2012" alt="" src="http://themadmuseum.co.uk/wp-content/uploads/halloween_design_comp_2012.jpg" width="480" height="720" ></a>
<p>This spooktober get in the Halloween mood at The MAD Museum, Stratford upon Avon.</p>
<p>Expect the unexpected as you look around The MAD (Mechanical Art &amp; Design) Museum. It’s chockablock full of crazy workings from some seriously barmy inventors and MAD scientists!</p>
<p>A spooky cackling witch, roaring mechanical dinosaur, crazy-eye-popping robot and handfuls of old-worldly gadgets; this collection of weird and wonderful exhibits and more can be enjoyed at Stratford upon Avon’s newest and most thrilling attraction.</p>
<p>&nbsp;</p>
<p>The MAD Museum challenges you to create a crazy MAD-sterpiece of your very own!</p>
<p>Please design one of the following:</p>
<strong>A crazy Steampumpkin costume,</strong>
<strong>A Witch-craft related object</strong>
<p>or</p>
<strong>A mind- blowing Halloweeeen Machieeene</strong>
<p>&nbsp;</p>
<p>You’ll find tons of batty inspiration all around The MAD Museum!</p>
<p>Pick your favourite thing to design &#8211; Steampumpkin, Witch-craft or Halloweeen Machieeene and draw or make your very own blood-curdling invention! There will be winners in each of the 3 categories.</p>
<p>&nbsp;</p>
<p>The winners will not only win amazing MAD goodies including a spooktastic sound machine and a family ticket worth £19.00, but their winning invention will proudly be displayed on The MAD Museum&#8217;s website and Facebook page.</p>
<p>Take part in this competition from Monday 22nd October up until Sunday 4th November (prize winners will be contacted via email once the competition has ended).</p>
<p>&nbsp;</p>
<p>Running throughout October Half Term!</p>
<p>Monday 22nd October up until Sunday 4th November</p>
<p>At<strong> The MAD Museum, Sheep Street, Stratford upon Avon, Warwickshire, CV37 6EF</strong>.</p>
<p>Open:<strong> 11am –5pm (last admission 4.30pm), 7 days a week.</strong>
<p>Tel: <strong>01789 269356</strong>
<p>Email: <strong>info@themadmuseum.co.uk</strong>
<p>Whether you are an enthusiastic scientist, contraption fanatic or just looking for a good day out, make sure you come and visit this Half Term…You’d be MAD not to!</p>
<p>&nbsp;
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		<title>MAD Clockwork Collaborations with the Royal Shakespeare Company</title>
		<link>http://themadmuseum.co.uk/mad-clockwork-collaborations-with-the-royal-shakespeare-company/</link>
		<comments>http://themadmuseum.co.uk/mad-clockwork-collaborations-with-the-royal-shakespeare-company/#comments</comments>
		<pubDate>Tue, 02 Oct 2012 10:24:05 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=1111</guid>
		<description><![CDATA[The MAD Museum is proud to be working in association with the Royal Shakespeare Company for their Christmas production of ‘The Mouse and His Child’. Based on the book by Russell Hoban, a clockwork mouse and his child embark on a series of adventures in order to find their way back to the toy shop [...]]]></description>
				<content:encoded><![CDATA[<strong><em>The MAD Museum is proud to be working in association with the Royal Shakespeare Company for their Christmas production of </em></strong><em>‘<strong>The Mouse and His Child’.</strong></em>
<p style="text-align: center;"><img class="size-full wp-image-1113 aligncenter" title="Mouse-and-His-Child" src="http://themadmuseum.co.uk/wp-content/uploads/Mouse-and-His-Child.jpg" alt="" width="410" height="387" >
<p>Based on the book by Russell Hoban, a clockwork mouse and his child embark on a series of adventures in order to find their way back to the toy shop they call home.</p>
<p>This charming tale of daring bravery, desire for freedom and the bringing together of family and friends, is not only portrayed on the stage but throughout the RSC in their reading room and front of house reception halls; this is where The MAD Museum also takes part. As well as teaming up for various joint promotions, ticket deals and competitions, The MAD Museum collaborated with the RSC to help design their reception hall displays to reflect the clockwork theme.</p>
<p>From mid November there will be an amazing moving bird-like sculpture by artist Piotr Jedrzjewski, which flies suspended on wires between two balconies overhead. In another area, the MAD spinning and twirling Whirlymagiggle Cart will be on display. The cart was created especially for the museum by David Williams. Both the wonderful theatre production and the front of house displays provide a fabulous Christmas outing for families and groups of all ages to experience them in action!</p>
<p>‘The Mouse and His Child’ is showing from 17<sup>th</sup> November 2012 – 12<sup>th</sup> January 2013 at the RSC theatre in Stratford upon Avon and for an additional thrill, visit The MAD Museum just across the road in Sheep Street. The museum is open every day for visitors to see more amazing machines and weird, whacky inventions full of cogs, gears, marbles and mayhem!</p>
<p>The museum also offers school and group tours with the Steampunk inspired stilt-wearing MAD Scientist to provide a guided tour. Visits can be tailored to the needs of groups and there is a great MAD gift shop.</p>
<p>Come and visit us today – You’d be MAD not to!!</p>
<p>Find out more details at <a title="http://www.rsc.org.uk/whats-on/the-mouse-and-his-child/" href="http://www.rsc.org.uk/whats-on/the-mouse-and-his-child/" target="_blank">www.rsc.org.uk </a>
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		<title>Science Lessons With A Difference</title>
		<link>http://themadmuseum.co.uk/science-lessons-with-a-difference/</link>
		<comments>http://themadmuseum.co.uk/science-lessons-with-a-difference/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 15:10:51 +0000</pubDate>
		<dc:creator>katie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://themadmuseum.co.uk/?p=1100</guid>
		<description><![CDATA[We are pleased to announce, The MAD Museum will shortly be teaming up with Mad Science to provide primary schools and children’s groups with a fun and educational outing! This unique package consists of an inspirational tour around The MAD Museum given by our eccentric MAD Inventor followed by a mind- boggling science workshop supplied by [...]]]></description>
				<content:encoded><![CDATA[<a href="http://themadmuseum.co.uk/science-lessons-with-a-difference/mad_science_logo_3d_m" rel="attachment wp-att-1101"><img title="Mad_Science_Logo_3D_M" src="http://themadmuseum.co.uk/wp-content/uploads/Mad_Science_Logo_3D_M-1024x853.jpg" alt="" width="385" height="320" ></a>
<p>We are pleased to announce, The MAD Museum will shortly be teaming up with Mad Science to provide primary schools and children’s groups with a fun and educational outing!</p>
<p>This unique package consists of an inspirational tour around The MAD Museum given by our eccentric MAD Inventor followed by a mind- boggling science workshop supplied by Mad Science.</p>
<p>From magnetic fields and sound waves to optical illusions and electricity- help kids see and really understand all about these key subjects.</p>
<p>These workshops are not only child friendly and chemically safe but they also tick the educational guidelines set by the government. <a title="www.madscience.org/westmidlands" href="http://www.madscience.org/westmidlands" target="_blank">www.madscience.org/westmidlands</a>
<p>2 great experiences all held at one venue!</p>
<p>It’s so much fun they won’t even realise they are learning!</p>
<p align="center">Get in touch today for more information and to book your school trip!</p>
<p align="center"><strong><a href="mailto:jasmine@madsciencewm.co.uk">jasmine@madsciencewm.co.uk</a> </strong>
<p align="center"><strong>or call 0121 647 7450</strong>
<p>&nbsp;</p>
<p>&nbsp;
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